John Wick 4 Blasts Through the MCU and Fast X in Popularity Showdown

John Wick: Chapter 4 emerged to be more popular by demand than MCU and Fast X according to data analytics.

John Wick’s sleek suit and relentless quest for vengeance have once again captivated audiences around the globe. According to a recent study by Parrot Analytics, John Wick: Chapter 4 is the most popular movie of 2023 so far, smashing records and leaving its competitors in the dust.

John Wick: Chapter 4 is not only a hit – it’s a sensation. It has generated a staggering 216 times the demand of an average movie. Guardians of the Galaxy Vol. 3 is trailing behind as it took the second place in the popularity race. Third place on the list is Fast X.

The study used a proprietary system that takes into account multiple factors to determine the rankings. It used metrics like viewership, social media engagement, and search engine queries, among others as reported by The Wrap.

John Wick in an Era of Fading Franchise Allure

Taking a step back and having a closer look at John Wick: Chapter 4’s ranking domination, one may find it as an anomaly. It’s not unusual for movie franchises to lose steam as they progress. The audience often grows weary of the same recipe. However, the fourth film has defied this trend. It is not only doing well; it is the most popular entry in the John Wick saga thus far.

The movie industry is at an interesting crossroad. Marvel’s Cinematic Universe (MCU) has been trying to rediscover its magic after the unprecedented success of Avengers: Endgame in 2019. Though still successful, some of the new entries like Ant-Man and the Wasp: Quantumania haven't quite reached the zenith of their predecessors.

The tenth installment in the Fast and Furious franchise, Fast X, has had a mixed reception. While it’s doing moderately well internationally, its domestic performance has been underwhelming. Some critics feel that the franchise is running out of gas. The audience’s enthusiasm for the franchise seems to resonate that as well.

John Wick: Chapter 4, on the other hand, is a different breed. It’s reinvigorating the action genre with its sheer intensity and riveting storytelling. John Wick seems to be immune with audience fatigue while its competitors are trying to grapple with it. What’s more interesting is that the fourth film is hailed as the best in the franchise. It’s not a small feat given that its predecessors have set the bar absurdly high.

John Wick: Chapter 4 was thought to be the “final” film in the series. The movie follows the ordeal of notorious ex-hitman, John Wick. Lead star Keanu Reeves and director Chad Stahelski teamed up again for this film. The John Wick franchise is consistent in delivering explosive gun fights and well-choreographed fight scenes.

John Wick: Chapter 4 was able to stand out in an entertainment landscape that is saturated, and the audience are more discerning. It is a testament that with the right mix of storytelling, action, and performances, a franchise can not only sustain itself but can reach new heights.